Most business owners pay agencies to tell them what's wrong. We made the tools you need to see it yourself — free, fast, and shoulder-to-shoulder honest.
Pick an audit · Get the truth · Decide what to do with it
Every business has at least four places customers meet them — and almost no one is checking all four. We built a free, honest read on each one. Use them as a glimpse, a sanity check, or a starting point for the conversation you've been putting off.
A mobile-first audit of your homepage. We check how it loads, whether thumbs can use it, whether someone can tell what you do in 4 seconds, and whether trust signals are visible or buried. Built on the same framework powering SCRLsite.
Best for: anyone whose customers find them on a phone (so, everyone)A check of the SEO foundation Google actually cares about: title and meta tags, structured data, local signals, content depth, and image alt text. We're not chasing keywords. We're checking whether you exist to a search engine.
Best for: local businesses tired of "I just can't find you online"Paste up to four social URLs (Facebook, Instagram, LinkedIn, X, TikTok, YouTube, Google Business). We score what's publicly visible per platform — and we tell you straight when a platform blocked our scan, instead of pretending we saw something we didn't.
Best for: owners doing their own social and wondering if it's landingAdd your website plus up to two social URLs. We read the through-line across all of them — name, voice, audience, the single thread that should run through every surface. Most brands are more fragmented than the owner realizes. This is the audit that proves it.
Best for: anyone who's grown a business faster than they've grown a brandMost owners we meet have already paid someone to fix their brand once. Maybe twice. The site, the logo, the social — every piece touched by a different vendor at a different time, none of them talking to each other, none of them telling you what was actually wrong.
That's the industry's fault, not yours. The agency model wants you to keep buying. The platform model wants you to keep paying. And nobody is incentivized to give you the one thing you actually need: an honest read of where you stand.
So we built one. Four, actually. They're free. They're honest. They don't email-trap you, they don't downsell you, and if you don't want to talk to us afterwards — that's fine. We mean it when we say we want to leave your brand better than we found it.
The audits above are a glimpse. A FireScout is the whole picture — every storefront, by real eyes, written like the audit you'd actually want someone to write about your business.
We sit with your logo, your website, your social, and your overall brand. We score them across 20 specific dimensions. We name what's working, what isn't, and whose fault it actually is. You get a designed PDF you can keep — written in the spirit of doctor in the room: clear, kind, shoulder-to-shoulder with you.
Four free reads of where you stand. If you like the way we see your business, come see what we actually build — websites, brands, apps, social, and the team behind every piece. Same voice. Same care. National-caliber design. Regional heart.